Start fast or grow smart? Here’s what we’ve learned.
At Easy Tech Partners, we’ve worked with both custom-built and Marketplace templates across dozens of client projects—and here’s the short version:
Use a Marketplace template if you need something quick and cheap for a short - term campaign or MVP.
But if you’re serious about growth, branding, performance, and flexibility - go custom.
Templates from the HubSpot Asset Marketplace may seem convenient, but they often limit your ability to take full advantage of HubSpot’s power - and we’ve seen this create headaches for marketing teams again and again.
HubSpot’s template marketplace is packed with pre-built designs that are easy to install. They look good at first glance and can get you off the ground quickly. But here’s what we’ve learned after trying to help clients scale with them:
✅ The Good:
Quick to launch – Great for short-term projects or one-time landing pages.
Affordable – Some are free, most are under $100.
No developer needed – At least initially.
❌ The Hidden Downsides:
Not aligned with native HubSpot modules – These templates often come with custom modules built by the theme creator. That means you can’t use the native HubSpot modules that are optimised for performance, accessibility, and ease-of-use. You’re stuck with the template’s own system.
Customisation is basically impossible – You can’t change the template structure, only overwrite it with code, which leads to messy workarounds. This makes your website harder to maintain over time.
Poor performance = bad SEO – The added complexity and bloated code from trying to override or extend the template can hurt your site speed and SEO, especially as you grow.
Locked into someone else’s logic – You end up learning how their template works, rather than how HubSpot works. That’s not a great use of your team’s time.
A custom HubSpot template is like a tailored suit. It fits your business, your brand, your workflow - and it’s built on top of HubSpot’s best practices.
✅ Why Custom?
Uses native HubSpot modules – No limitations, fully compatible with HubSpot’s drag-and-drop tools.
Designed around your content and goals – Not someone else’s layout.
Faster and cleaner – Optimized code means better load times and easier updates.
More flexible long-term – Easier to iterate, scale, and build new pages without tech debt.
Better editing experience – Your marketers will thank you.
If you’re testing something simple or short-term, the Marketplace can work. But don’t expect it to scale or adapt to your growing needs.
If you already feel boxed in by a Marketplace template, you’re not alone - we’ve helped several clients transition away from them when the limitations became a blocker.
Whether you’re building from scratch or trying to untangle a Marketplace mess, we’re here to help. At Easy Tech Partners, we build clean, scalable HubSpot templates that give you freedom, not frustration.
Would you like a quick audit of your current setup? Just send us a message. No pressure - just real talk.