Integrating HubSpot with Salesforce

The Challenge

A client asked us to integrate HubSpot with Salesforce using the native HubSpot integration. At first, it seems simple: just connect the two systems. In practice, the structures are different, and we had to carefully map data to HubSpot’s model and apply transformations so that the data could be used in HubSpot automations.

Key challenges we faced:

1.  API Call Limits
   • Salesforce allows 124,000 API calls per 24 hours.
   • With large datasets, this means that a full sync can take several days.
2. Bulk Updates in Salesforce
   • The sync works by updating HubSpot every time a record changes in Salesforce.
   • If Salesforce developers make bulk changes, it can take days for all the updates to sync across.

These issues made syncing slower and more complex than expected.

The Outcome

Despite the challenges, we were able to:

• Successfully map and transform the data
• Ensure HubSpot automations work properly with Salesforce data
• Stabilize the integration so it is now reliable and consistent

Takeaway

Integrating HubSpot and Salesforce is not just a matter of “turning it on.” You need to:

• Plan for API limits
• Account for bulk data changes
• Handle data transformations carefully