Why we use BPMN Diagrams to align Business and Tech Teams

At Easy Tech Partners, we believe that clarity is the foundation of any successful project. A few years ago, we introduced BPMN diagrams (Business Process Model and Notation) to describe our internal processes as well as complex client tasks. At first glance, BPMN might look highly technical, but in reality, it’s a simple and universal way to bring structure and understanding into projects.

Why BPMN?

When you’re working on system integrations – for example, connecting HubSpot with third-party tools – it’s easy for business and technical teams to speak completely different languages. BPMN solves that problem:

• Business people see the big picture and understand the flow.
• Tech people get the details they need to implement the solution.
• Both sides stay on the same page, avoiding misunderstandings.

Example BPMN Diagram showing our process of making Custom Integration

How We Use It

We don’t create overly detailed or complicated process maps. Instead, we focus on high-level flows that describe the main scenarios. This helps us:

• Align stakeholders before development starts.
• Identify possible edge cases early.
• Build repeatable routines for recurring work.

Benefits We’ve Seen

Clear communication between clients and developers.

• Faster onboarding of new team members.
• Fewer misunderstandings and project delays.
• A reusable library of processes we can adapt for new projects.

Our Recommendation

If you’re just starting to build routines and introduce processes into your organisation, we strongly recommend trying BPMN. It doesn’t require deep technical skills, and it creates a shared visual language for your whole team.

👉 Want to see how BPMN can help with your HubSpot projects? Contact us and let’s map your processes together.